Wednesday, 13 April 2011

Twitter: it's still about the connections

The current consensus is that Twitter is for oldies, and that younger people (particularly those under 30) don't tend to use it. Whilst we must avoid sweeping statements, and accept that some young people do actually use Twitter on a regular basis, some recent polls such as the Pearson and Babson Survey have suggested that only 2% of teachers have used it to communicate with their students. The survey, which was conducted in the U.S., says that Facebook and Youtube are the tools of choice for college students.

But let's stop one moment and think about this. We need to take care that we don't pigeon hole the use of social media (or any other tool for that matter) within age limits. It's just as rediculous to claim that only old people use wheelchairs. We made this mistake when we swallowed
Marc Prensky's digital natives and immigrants theory whole. In hindsight, we now know that age is not a determining factor in whether or not we effectively use digital media. In fact, Dave White's alternative theory - visitors and residents, is a much more appropriate explanatory model in this context. Dave argues that residents are those who habituate themselves within particular media and virtual environments, and therefore have a deeper understanding and appreciation of the nuances and affordances of the tools they are using. On the other hand, visitors tend to know a lot less about the tools they are using if they only use/visit them intermittently. This explains in a more convincing way why some become very skillful in using technologies, whilst others struggle to master them. It may also provide an explanation about how people choose their social media tools - often because of the utility they perceive it can offer them, and in the case of social networking, by whoever else might also be already using the tool.

A recent discussion on Twitter (about the use of Twitter!) resulted in a number of interesting points being made about the way people adopt, exploit and develop their use of social media. There are clearly a number of different reasons why people use social networks, whether socially, professionally and for personal learning development. My suspicion is that people will choose different tools for different purposes, and consider their options based on who else uses the tools in question. There is evidence that several schools are using Twitter and other social media in everyday teaching.
Dave Mitchell (Deputy Head Teacher at Heathfield Primary School in Lancashire) uses Twitter with his Year 6 students on a regular basis, and has reported very positive results. Dan Roberts (Deputy Head Teacher at Saltash.Net Secondary School in Cornwall) is also using Twitter and other social media of all types on a regular basis and has reported some very creative and award winning outcomes.

Dan Kennedy (an under-30 teacher at the Grange Secondary School in Dorset) pointed out that the main reason he uses Twitter is because his community - those he wishes to connect with - are best contacted using it. This should give us a clue that the use of Twitter, or any other social media tool, is not about age, but more about community. It's not so much about when you were born, but where you place yourself in the terrain of digital connection. Twitter is also about sharing - emotions, experiences, resources and great ideas. In Why Twitter is so Powerful, I made the following point:

Twitter is not so much about the information and useful links you can gain access to. Twitter is powerful because it allows people to share their emotions - you can gain a window on their everyday experiences, and that often helps you in your own daily struggles. I am often encouraged by people who share snapshots of what is happening in their lives right now. It's an important dimension - I have made many friends on Twitter whom I have later met and strengthened my friendships with. Self disclosure is a risky thing, but others often reciprocate. It can all be summed up by a quote from one of my favourite authors: "Friendship is born at that moment when one person says to another: What!? You too? I thought I was the only one." - C. S. Lewis

Quote of the day goes to Chris Betcher who tweeted this: "Twitter makes me like people I’ve never met and Facebook makes me hate people I know in real life!”

Image source by Fotopedia


Creative Commons License
Twitter: it's still about the connections by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

5 comments:

dean said...

Interesting post Steve. I'd like to offer an extension. I think that Twitter just makes connections easy, but we are actually intensely more interested in flexing our freedom in a digital space, that often we can't in a physical one.

* freedom to fail;
* freedom to experiment;
* freedom to fashion identities;
* freedom of effort; and
* freedom of interpretation

I also happen to think that these freedoms are key to gamer theory and would argue that Twitter is very much the MUD of the 21st Century - though it's much harder to see all the players all the time. Game Devs call this phasing.

I agree Twitter connects and creates really smart-networks - but I find it more significant what those connects actually do. Almost all Twitter-Educator activity is about one or more of these five freedoms.

Best Wishes
Dean Groom

Lesley said...

I think the key word is utility...or what I would call WIFM. My kids are 23 and 26...both use social media extensively, but neither of them use Twitter and with one or two rare exceptions, neither do their friends. When I asked them why, their response was its pointless 'why do I need to know trivia like what people had for breakfast or that they are at the cinema’? My son then turned it round and asked me the same question and added didn't I have better things to do with my time? My response was that I found Twitter quite useful. Apart from keeping in touch with friends, whilst there was stuff I wasn't interested in, that was outweighed by being able to broaden my network and have access to info that I otherwise might not have.

But that got me thinking what else motivates people to use Twitter will vary depending on individuals.

• The relevance and value of the content contained in the message to your daily working or personal life?
• The perceived kudos from the number of followers? Personally I think it’s pretty sad to get excited by number of followers and just don’t get it when people tweet that they now have their 0000’s follower…..all that goes through my head is SFW 
• The sense of importance you feel from number of retweets you get?
• The banter and sense of community you feel by being part of a network?

There are probably many more and all may apply to a greater or lesser extent.

I think it more than the connections, the relevance or the kudos....there has to be a personal benefit to the individual and that benefit must be greater than the opportunity cost of doing something else with their time....ooooohhh is that an equation that can have numbers and be measured :-). For my kids, their mates and for a lot of people their age Twitter does not deliver that greater benefit, other things take precedence.

ben said...

I guess my Twitter use is entirely more reserved. I use it primarily for two reasons:

1. As an RSS feed that I can interact with. I get a lot of links to a lot of interesting research, but Twitter gives me an insight into the people behind the links and the chance to talk further.

2. For marketing purposes. Pure business stuff, getting a message out and driving traffic to blog etc...

Fairly rare that I talk about personal stuff (but I wouldn't anywhere online). Occasional bit of banter creeps in, but this tends to be strongest with people I've met.

Building on the earlier part of the post, I'm turning my attention towards Psychographics lately. Demographics are so completely flawed when it comes to defining the behaviours and tastes of various portions of the population, especially when it comes to tech. I'm under 30 and I know a handful of others my age that are regular Twitter uses - most either have accounts that have gone dormant or never signed up.

There isn't a lot of instant gratification with Twitter in my opinion. You have to work hard to build a following - heck you even have to work fairly hard to find others worth following in the first place.

JC Sheffield said...

I used to be of the opinion that Twitter was only of any use for celebrities to groom their egos with how many people they could get to follow them through banalities like buying new handbags.

However, since I've been encouraged to join and follow a variety of education professionals, my own professional development has gone from strength to strength. The sheer volume of information that is being freely shared by the community is staggering.

I've been able to see people's thoughts on speeches and seminars as they unfold, adding an extra dimension to what I'm seeing.

I've been able to follow new and exciting student projects, hear the teachers talk about what worked and what didn't and ask for ideas from teachers I've never even met.

As I've begun to focus more on my career and the opportunities I can take, I've switched focus away from Facebook and towards Twitter, but there are only a handful of my friends on the course that have done the same. Whilst I may have 50 of my coursemates on Facebook, I have 6 following me on Twitter. As I mentioned originally, I don't think that people of my age are aware of the potential that Twitter has to offer them because of the relation of Twitter to celeb-culture.

Ove Christensen said...

Interesting post that is quite contrary to my own incentives to be on twitter. I gain so much professional insight from twitter, and that's why I log in to it.
A Danish media researcher (Niels Ole Finneman) has summarized different uses of twitter:
1) As fan media following stars be it within sports, music, politics. Reciprocally stars can maintain their connection with fans by posting 2) As a news feed (form publisher to audience 3)Announcements of events - be it ordinary public events or political events as the revolutions or crowed events 4) As media for tematic and/or social networked communication where followers and followed mutually benefit from sharing ideas, opinions and not least links.
I'm clearly a no 4 guy.

As a second commentary I would like to question whether or not the residents-visitor metaphor is an improvement of the native-immigrant metaphor. The problem with both are that they primarily focus on the tech side. A digital resident might be tech savvy but that is no guarantee that (s)he will be socially so which is to say that the savvness is only in staying alive but not in living. A resident will no how to behave and live in a community with different things to do (as for instance: learning) and that is not alone a question of being able to be accommodated. To benefit from living where you do is to know much more that just the name of the streets. (sorry to push the metaphor).

 
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